October 6 2025
PIB Group announces the completion of the merger of Private Broking S.r.l. and Emmeb Broker S.r.l. into Area Brokers Industria S.p.A. (ABI), the Italian hub of the Group.
The operation consolidates PIB Group's growth path in Italy and further strengthens ABI's positioning as a leader in the Italian insurance brokerage, expanding specialisations and negotiation capacity. The merger represents the prelude to the establishment of PIB Group Italia, expected in 2026, further reinforcing the growth strategy of the Italian division of the UK-based group.
The merger of Private Broking has led to the establishment of the new area "PIB Sport & Recreation Entertainment", dedicated to the sport, entertainment and events sector. The division, equipped with a dedicated team with vertical expertise, will be coordinated by Edoardo Ceola, already CEO of Private Broking. For clients and partners, this translates into tangible value: even more specialised advisory services, further strengthened claims management, and faster response times, thanks to a larger operational scale and dedicated processes.
“Incorporating Private Broking and Emmeb Broker into ABI represents a strategic milestone that consolidates our leadership in Italy and inaugurating the new area PIB Sport & Recreation Entertainment, while delivering enhanced value to our clients and partners”, declares Lorenzo Riccardi, CEO of Area Brokers Industria and PIB Group Italia. “The combination of specialised expertise, territorial presence, and the Group’s solidity allows us to further elevate service quality and execution capability.”
“The new Sport & Recreation Entertainment division has been established to serve a high-potential segment with depth, offering advanced technical solutions and dedicated claims management,” says Edoardo Ceola, now Chief Sport Recreation and Events Officer of ABI. “We leverage the field experience gained along with the resources and scale of PIB Group to offer a distinctive proposition to the market.”
The operation consolidates PIB Group's growth path in Italy and further strengthens ABI's positioning as a leader in the Italian insurance brokerage, expanding specialisations and negotiation capacity. The merger represents the prelude to the establishment of PIB Group Italia, expected in 2026, further reinforcing the growth strategy of the Italian division of the UK-based group.
The merger of Private Broking has led to the establishment of the new area "PIB Sport & Recreation Entertainment", dedicated to the sport, entertainment and events sector. The division, equipped with a dedicated team with vertical expertise, will be coordinated by Edoardo Ceola, already CEO of Private Broking. For clients and partners, this translates into tangible value: even more specialised advisory services, further strengthened claims management, and faster response times, thanks to a larger operational scale and dedicated processes.
“Incorporating Private Broking and Emmeb Broker into ABI represents a strategic milestone that consolidates our leadership in Italy and inaugurating the new area PIB Sport & Recreation Entertainment, while delivering enhanced value to our clients and partners”, declares Lorenzo Riccardi, CEO of Area Brokers Industria and PIB Group Italia. “The combination of specialised expertise, territorial presence, and the Group’s solidity allows us to further elevate service quality and execution capability.”
“The new Sport & Recreation Entertainment division has been established to serve a high-potential segment with depth, offering advanced technical solutions and dedicated claims management,” says Edoardo Ceola, now Chief Sport Recreation and Events Officer of ABI. “We leverage the field experience gained along with the resources and scale of PIB Group to offer a distinctive proposition to the market.”