PIB Group acquires the employee benefits division of Creative Benefit Solutions Limited

December 1, 2022

PIB Group Ltd (PIB) is continuing to strengthen its employee benefits business. The Group’s latest investment involves the strategic acquisition of the employee benefits division of Creative, an employee benefits intermediary and workplace pension provider based in Croydon. The division and client book of business will transfer into and trade under the PIB Employee Benefits (‘PIB EB’) brand from 01 December 2022.

Founded in 2007, Creative have built a strong reputation as specialists in auto-enrolment, workplace pensions, group risk and healthcare. Their employee benefits division comprises a talented team of consultants with a wealth of experience and expertise across all areas of employee benefits, including a specific focus on workplace pensions. They will help to bolster PIB’s position and reputation within the pension market while enhancing its group risk and healthcare market share.

In addition to expanding PIB’s client book and expertise, the move will further strengthen an existing partnership with Cushon, the workplace savings and pension fintech, who recently acquired Creative’s multi-employer workplace pension, Creative Pension Trust.

The partnership with Cushon further supports PIB EB clients seeking to incorporate positive ESG (environmental, social and governance) outcomes via their workplace pensions.

David Skinner, Managing Director at PIB Employee Benefits commented: “I’m delighted to welcome Creative’s employee benefits division into our PIB Employee Benefits team, and getting to know our new colleagues who will help to reinforce our expertise within the employee benefits and pensions markets. I would also like to welcome clients who will be joining us from Creative. We look forward to continuing to build on the relationships established through our Creative colleagues, whilst working with them to provide further value and support through collaboration with the wider PIB Group. PIB has grown rapidly since 2015, but this growth is driven by a focus on sourcing and partnering with businesses that reflect the culture of our organisation, and which support the work we already do. Creative’s work in the employee benefits space is hugely complimentary to our work within PIB Employee Benefits, and we feel the team and their experience will be a great fit for our business.”

About PIB Employee Benefits

Founded in 2015 as part of PIB Group, PIB Employee Benefits were formed to fill the gap in the employee benefits market for an independent, service-focused intermediary. Built on the core principles of service, expertise and experience, PIB EB has grown rapidly through a mix of strategic recruitment and acquisition, to build a team of some of the most experienced and respected experts in our industry.

As a result, the breadth of our team and skillset is vast – from highly specialist benefits consultants supporting large organisations through issues such as complex reward strategy and M&A, to expert brokers working with business leaders to ensure they remain compliant, prepared and protected in an ever-changing world.